New DMA study finds that the lines between direct marketing and brand marketing have all but disappeared...
2 B on TV becomes B2C Agency...
"Long the domain of small companies selling knife sets and
abdominal-workout equipment, direct response television now is
attracting more advertising dollars from Fortune 500 companies...."
As high-definition TVs become more affordable and more HD channels and
programs become available, the direct response TV industry is getting
ready for the switch from analog to the clearer and better-sounding
high-definition TV technology...
A new product brings new problems for the search engine giant...
Rather than stick to a 2009 deadline to open postal markets, the EU will likely O.K. different dates for different countries...
New "Shop with Confidence on TV and Online" package now available...
Online shoppers annoyed by additional charges when purchasing online
It's nearly Wimbledon time. Take two stylish tennis twins, put them in bright sunlight...and then throw some kittens at them. See what happens next...
