Report by Royal Television Society into all the issues around transactional TV. Makes a very interesting read, particularly in the light of recent developments in Television Without Frontiers Directive...
In a significant loosening of one of the most restrictive marketing
regulations in Europe, France is dropping a ban on television
advertising by supermarkets, department stores, "hypermarkets" and
other retailers...
As television companies battle to stem the flow of advertising revenues
to the internet, 2007 may well be the year when they ditch their
reliance on videotapes and go digital, according to the country's
leading "digital postman"...
For the first time in UK law a new general duty on all businesses
not to trade unfairly with consumers is to be introduced. The Directive will be also be relevant in rest of EU...
The proposed regulation, to be voted through the European parliament
next month, will mean that companies which sell products across borders
will have to deal with customer complaints under the different legal
systems of all 27 EU countries...
